Idea Adoption Timeline
Seth Godin In the last year, millions of people have bought a copy of 50 Shades. Here’s the thing: they didn’t all do it at the same time. Some people bought it when it was a self-published ebook. Others jumped in when word of mouth started to spread, enough that it became a bestseller. Most people, though, … Continue reading
What’s It For
Seth Godin If, seventy years ago, you asked Henry Luce, “What is Time magazine for?” he’d probably talk about setting society’s agenda, capturing the attention of the educated and powerful and most of all, delivering the best weekly news package he could. Today, the answer is clear. The purpose of the magazine is to make … Continue reading
What is this For
Seth Godin If, seventy years ago, you asked Henry Luce, “What is Time magazine for?” he’d probably talk about setting society’s agenda, capturing the attention of the educated and powerful and most of all, delivering the best weekly news package he could. Today, the answer is clear. The purpose of the magazine is to make … Continue reading
The Kit Factor 